RYTHM, a leader in premium cannabis, knew it wanted to be a brand that stood for high quality weed and music.
        With that in mind, we helped transform and refine the design system with new iconography, a confident and clever tone of voice and a lush brand world to feel at home in the aesthetic of the modern festival. The result was an evolved RYTHM with a unique and premium identity in a cluttered category.
        From waveforms to rhythmic imagery to concert haze, we leveraged visual motifs of music to create a truly original brand identity system. All these elements helped people explore RYTHM’s eclectic strain library to find the buds they’re looking for.

    Brand Identity
    Art Direction
    Merch Collection

    Brett Lakanen
    Danny Walsh
    Kalika Yamada
    Eve Davidson