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        RYTHM, a leader in premium cannabis, knew it wanted to be a brand that stood for high quality weed and music.
        With that in mind, we helped transform and refine the design system with new iconography, a confident and clever tone of voice and a lush brand world to feel at home in the aesthetic of the modern festival. The result was a new RYTHM with a unique and premium identity in a cluttered category.
        From waveforms to rhythmic imagery to concert haze, we leveraged visual motifs of music to create a truly original brand identity system. All these elements helped people explore RYTHM’s eclectic strain library to find the buds they’re looking for.

SCOPE
    Brand Identity
    Illustration
    Art Direction

CREDITS
    Brett Lakanen
    Danny Walsh
    Kalika Yamada