As a part of their “Wake up to what’s possible” campaign Thomas needed a completely new website that would house all their products, as well as hundreds of uniue recipes. Featured below is my proposed design direction for the site. I chose to push the look into a warm and retro space, leaning into their existing orange and blue color palette. Expanding on the visual language from the campaign I used large typography with a 3D effect. I also utilized outlines for each component, informed by the logo, that reveal the grid and give the site structure. A subtle texture on the blue color is nod to the texture of their signature English muffins.