HGTV Home by Sherwin-Williams
Brand Identity
Web Design
Iconography
HGTV Home by Sherwin-Williams needed to modernize their brand identity while showcasing their designer-inspired Color Collections. I developed a refreshed brand visual system anchored by the neautral colors — deep navy and warm copper tones, allowing their many paint colors to remain the focus. The project included redesigning their website using shared components that maintain consistency across the larger brand portfolio, and creating a new icon system for digital and print.
Creative Director: Dave Bullen
Copy Writer: Sydney Lemmons
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