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RYTHM Cannabis

 Brand Identity
Iconography
Packaging
Merch

 RYTHM, a premium cannabis brand, teamed up with MONO to strengthen their connection between quality products and music culture. We created a fresh identity system featuring waveforms, concert imagery, and festival-inspired aesthetics. The new design language, paired with confident messaging, helped distinguish RYTHM in a crowded market while making their strain library more accessible to customers.

Creative Direction: Brett Lakanen
Copy Writer: Danny Walsh
Creative Support: Kalika Yamada

Sativa
Hybrid
Indica






Terpene System


Each strain possesses a unique flavor profile derived from the terpenes present in the flower. To quickly grasp the flavor of each strain, I created ten icons representing the most common terpene flavors. Terpenes are microscopic compounds that appear as tiny, clear droplets on the flower. These droplets served as the inspiration for the particle-wave style employed throughout all graphic elements.


Terpinolene
Pinene
Limonene
Myrcene
Linalool
Ocimene
Nerolidol
Bisabolol
Caryophyllene
Humulene
 








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