Swisher Blunts
Brand Identity
Campaign
Everyone knows a Swisher. Almost no one knew they'd entered cannabis with a premium, hemp-rolled blunt. That's a hard sell in a crowded pre-roll market where every brand promises the same things: potency, infusions, THC percentage. Swisher had something none of them could claim — decades of craftsmanship from the brand that invented the blunt standard. So we built a high-impact sensorial campcampaign with vivid photography, flavor cues you can almost taste, and a little attitude. All to celebrate what makes Swisher Swisher — the straight walls, the wood tip, the perfect burn, every time.
Creative Direction: Shannon Murphy
Copy Writer: Maggie Williams
Art Direction: Bryant
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