Thrivent
Brand Identity
Art Direction
Thrivent has always believed money is a tool, not a goal. By blending financial expertise with generosity, Thrivent helps you manage your money and give back to the people, causes, and communities you care about. MONO brought that purpose to life with a fully integrated campaign and refreshed brand identity. The work personifies the impact your financial plan can have while positioning Thrivent as a modern, values-driven brand that’s redefining financial services. Because at Thrivent, it’s not just about managing money, it’s about making it mean more.
Creative Direction: Brett Lakanen
Copy Writer: Danny Walsh
Art Direction: Allyson Hickey · Kalika Yamada
Photography: Jake Stangel
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